Internet Marketing Mastery – The term “internet marketing” encompasses a broad array of strategies, often associated with digital and online marketing. In this course, we will delve into the essentials of leveraging internet properties and traffic to achieve key business goals such as lead generation, sales, and brand awareness. You’ll explore how internet marketing integrates various tactics, including search engine visibility, social media, email marketing, and paid advertising. We will clarify the difference between using internet marketing for direct sales versus lead generation and discuss how different methods contribute to building a robust marketing strategy. Whether you’re new to internet marketing or looking to refine your skills, this course will provide you with actionable insights and practical techniques to drive your business forward. Key areas of focus include: